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What's the next excuse
This makes me nuts! Today's headline that greeted me was "Survey says lack of standards is industry's biggest problem" I have no doubt that the survey respondents said that, but that is not the...
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Reaching for the wrong metrics
This excellent post by Danny Brown makes a great argument for why the endless pursuit of eyeballs is a waste of time. Yes, advertisers buy ads on the superbowl to reach a large audience but social...
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More chaos for Media Relations
If you're in PR and haven't had a chance to take a deep dive into the latest Pew State of the Media report, stop whatever you're doing, because whatever you're doing probably doesn't matter as much as...
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Why my predictions suck: we are out of the comfort zone
When I was making my predictions for 2013 . I assumed a fairly steady rate of change, similar to what we have seen over the preceding decade or so. But having just read Signal To Noise, Nate Silver's...
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How's that exchange relationship working for you?
Pam Moore has written a great post about the nature of content marketing and social media Her premise is that the best social media is done out of generosity not out of expectatition of return....
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A Proud Mom Has an Important Announcement
As someone who never had kids of her own, I’ll readily admit that I tend to “momify” pretty much everything I take on. Since I just spent a week in my garden, lets start there. Every year between...
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Its not how big your data is, its how you use it
Right now Big Data is alot like breast implants. There is a wide spread belief that plastic surgery to improve ones figure gives you an advantage in the dating game. But what if every woman magically...
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Perhaps the most important Social Media launch of the year -- Measurement...
It's boat launching season here in New England. Everyone I know is madly getting their boats ready to put in the water so they can be on the water for as many of the few short weeks of a New England...
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